Resume

Skills

Strategy • Budget Management • Production • Digital Campaigns • Retail Advertising / Merchandising • Media Buys • Negotiations • Presentations • KPI / ROI Analysis/Reporting • Managing Agencies • Event Coordination • Integrated Ad Campaigns • Employee Communications • Photography • Marketing Communications • B2C and B2B • Copywriting / Proofreading / Editing • Product Launches • Traffic • Leading and Supporting Teams

Technology

10,000ft • Brightcove • Drupal • Eloqua • Eventbrite • G Suite • Mavenlink • MS Office 365 • Photoshop • Qlik Sense • Salesforce • Shoutlet • Slack • Smartsheet • Swoogo • Wistia • WordPress • Zoom

Experience

DocuSign (Contractor to 1/10/21 • FTE 1/11/21)
3/20 – Present Marketing Programs Specialist, Seattle, WA

  • Coordinate and moderate international developer webinars, produce website ads and email promos, handle scheduling, update calendars, publish landing pages, partner with cross-functional teams, administer follow-up emails, provide analytics/reporting, build presentations, refresh training guides, draft ecomms strategy, facilitate email nurture campaigns, create communications calendar, messaging, monitor customer communications and more.
  • Support social media team with content copy, post YouTube videos, develop thumbnails, maintain calendar and video library, document training processes and organize file folders/archive content.

WEA
4/19 – 3/20 Associate Staff, Federal Way, WA

  • Brought in to identify change management opportunities for event systems and processes and assist with research and special projects.
  • Manage approx. $2M in departmental budgets including GL reconciliation and state grant billings.
  • Produce eblasts and internal communications; provide copyediting / proofing.

Eggs + Rice, LLC. Startup
2/18 – 9/19 Senior Account Manager, Seattle, WA

  • Worked on Google projects supporting the E + R team with marketing database management, traffic, client reports, copyediting, executive correspondence, vendor negotiations and event coordination.

Consultant
2017 – 2018 Copywriter, Seattle, WA

  • Author web content, advertorials, blogs, eblasts, social media posts and press releases for clients such as Windermere and CAPERS Home Seattle.

Frontier Communications
10/10 – 12/16 West Region Senior Marketing Manager, Everett, WA

  • Collaborated with agencies to plan, place and optimize $72M in media buys across the country.
  • Corporate Integrated Campaign Management: Produced national and regional campaign tactics including OOH, digital, DM, radio, TV, print, infomercials/video segments, social media, e-newsletters and more.
  • Corporate liaison for national digital partners such as Yahoo, hulu and Frontier’s national Web redesign team.
  • MarCom Lead for Frontier Mobile Product Launch: Developed TV, radio, OOH, digital, SM, VDP, retail merchandising, collateral and worked with agencies on corresponding media buys.
  • Represented West Region on National Call Tracking Team and provided monthly reporting, insights and segment targeting recommendations for media buys.

Comcast
1/99 – 1/10 Marketing Communications Manager, Puyallup, WA

  • Strategized and produced quarterly ad campaigns from creative brief to in-home including segmented direct mailers, DRTV, radio, OOH, print, digital and SMS ads.
  • Developed and executed new product launches: HD, DVR, Microsoft Interactive Program Guide and TV Guide.
  • Served on national website team, handling day-to-day site changes and national web redesign.
  • Collaborated with ad agencies and internal media buyers to place up to $1.5M+ buys per campaign.
  • Tracked campaign ROI analysis and worked closely with CRM team on segment recommendations.
  • Rolled out region brand transition, TCI / AT&T Broadband / Comcast including vehicles, retail locations, office buildings, uniforms and evangelized “It’s Comcastic!” brand look-feel throughout all marketing and field communications.

Honors / Awards

  • Recipient of 2016 Let Melinda Know Team Customer Care Award, Frontier.
  • Bested SQAD national ad rates for TV buys by 28% Q2 2016 and 25% Q216 for Frontier’s radio buys.
  • Helped the Frontier West Region drive 60% of all sales nationally in 2015.
  • Upped Frontier West Region’s digital calls by 66% YOY in 2015.
  • Increased Frontier call volume YOY Q211 to Q212 by 48% and improved efficiency in cpc by 11%.
  • Recognized with the 2010 CTAM Gold Mark Award for Comcast Local Heroes Acquisition/Upgrade Campaign.
  • Received 2010 Bronze Telly Awards for Comcast Local Heroes “Pin” and “Triple Play” TV spots.
  • Won two 2010 Cable FAXIES Award Honorable Mentions for Comcast Local Heroes campaign.
  • Honored with the 2009 Comcast Get’r Done Award.

Education

B. A. Journalism, Gonzaga University.

References

Available upon request.